A documentary-style promo created for Atlanta-based fashion brand Amōure as part of The Give Back initiative, a partnership between Wish ATL and Sprite supporting local designers and artists during the global pandemic.

Using behind-the-scenes footage and photography originally captured by Lavell Mobley for Amōure’s Collection 002, the piece was reshaped into a press and promotional asset that highlighted the brand’s creative process, visual language, and place within Atlanta’s fashion community. Built from existing material, the final edit gave the project structure, atmosphere, and narrative clarity for use during Amōure’s week-long pop-up shop and broader campaign rollout.